THE PRICELESS VALUE OF A GOOD IDEA

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This artwork is born from the exaltation of the importance of the idea, and the reflection on the ideas themselves in their most physical dimension, which is materialized as brain waves. There is a translation of the intellectual aspect of a concept that happens in the mind to its real material aspect.

 

Our brain is composed of billions of brain cells called neurons, which use electricity to communicate with each other. The combination of countless neurons sending signals at the same time produces an enormous amount of electrical activity in the brain, which can be detected in an electroencephalogram. The combination of electrical activity in the brain is usually seen as a brain wave pattern, due to its cyclical, “wave-like” nature. Electrical activity in the brain varies depending on what the person is doing. For example, the brain waves of a person who is sleeping are very different from the brain waves of someone who is fully awake, and different even from someone who is performing a cognitive activity, reasoning, solving a problem.

 

For the realization of this piece, the artist had an encephalogram done, at the same time that she reflected and deepened on the concepts of this exhibition. The form of the brain wave is the physical translation of the Beta wave, a brain wave of more than 40 Hz. that is related to tasks of a high cognitive processing. It is the formal materialization of the reasoning and ideas that gave rise to all these works of art.

 

On the other hand, the gold plating is what expresses the great value of these ideas, giving them a meaning commonly associated with preciousness. The idea becomes an object of value, coveted, protected and exalted.